The 6 Substacks to subscribe to if you want to build in consumer.
Want to scale a consumer brand? Contrarian take: there’s never been a better time to get scrappy and do it with less people.
Want to scale a consumer brand? Contrarian take: there’s never been a better time to get scrappy and do it with less people.
You might need a little backup—and the good news is that there’s never been a better time to get free advice from really, really smart people.
(As an aside, that’s what we do over here at
! Pretty please forward this to a friend if you find it helpful.)Here are 6 great resources for anyone building in the consumer brand space right now, particularly if you’re light on headcount or resources. No need to flood your inbox with articles or links—this is all actionable advice and insights from folks at the top of their respective fields, across CX, social, investors, supply chain, and more. —Sam
To get smarter on how AI is reshaping commerce…
Check out
’s (new!) Smart Margin. She’s only published one letter so far, but it’s a great deep dive on AI’s best use on a PDP.To get smarter on growing a marketing stack from scratch…
You’ll want to follow
over at . [Zoe: I really love her letters on when to hire a marketing leader—fractional or otherwise—and on when to rebrand.]
For actionable advice on how to build on social, start with
’s newsletter, .
And consider subscribing to social legend
’s .
To get smarter on product development, ESG, and sustainability…
Peruse the deep dives from
over at . To sweeten the pie, Sydney is also a rad human being and one of the most thoughtful conversationalists I’ve ever met on this topic.
To get smarter about customer feedback and CX…
You’ll want to give
over at a follow.
Did we leave out a favorite resource of yours? Let’s open source this! Would love for you to let us know in the comments.
 | A guest post by
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TYSM!!
Appreciate the shoutout!